Julian Dünser

In what way has an immersive experience to be designed in order to generate added value in the transfer of information of a mixed reality-based city exploration?

Lecturer: Mag.a Dr.in Margarita Köhl, MAS 

This bachelor thesis deals with the topic of immersive experience in synergy with informative exploration tours through cities. A key question in the development of mixed reality applications is how this immersive experience has to be designed in order to generate added value in respect of the transfer of information. This context is also widely discussed in current studies and has not been fully explored yet. Mixed reality is not only presented as a technology but is also seen as a mean of transfer. Following these policies the project „opensight Dornbirn“ was conceived by means of immersive and embodied interactions.Opensight Dornbirn offers the possibility to explore the city of Dornbirn using mixed reality googles and, doing so, to interact with digital contents through gestures, gazes or with one’s voice and still be able to perceive the real world around oneself. According to the open world concept, users can delve deeper into contents at the points of interest and get provided with stories, photos, videos, interactive 3D-models, 360 ° simulations and more. Thus, the mentioned added value is achieved through the form of transfer in mixed reality. In the theoretical chapters of the thesis, there is an in-depth discussion of the manner of the transfer. The current status of this field of research and theoretical models of transfer are presented. The evaluation of the elaborated project should show which aspects have already been accepted by the predefined target group and to what extent the in this thesis defined added value of the immersive application has been understood. Subsequently the data is then evaluated and findings are generated from it. The findings of the evaluation show that especially interactions that are integrated in an embodiment context are accepted better and generate added value. In addition, it turns out that the lack of habituation of the technology makes it impossible to find a differentiation between the application and the medium.